Luxius Smart PDG watch

Two months ago, a close friend and colleague of mine asked me if I would be able to design a smartwatch device for him. Always up for a challenge, I accepted, and later I found out, that the device I was designing was going to be a competitor at the annual GPHG event.

A little about the GPHG –

The Grand Prix d’Horlogerie de Genève (Geneva Watchmaking Grand Prix) is the name of an annual watchmaking prize as well as the organization that awards it.

Awarded in November of each year since 2001, the GPHG includes prizes in important categories, including men’s/women’s, sport watch, technical innovation, and complication. There is also a prize for the best watch maker and a special jury prize. Originally given by the Federation of the Swiss Watch Industry (FH), the GPHG became a registered public interest organization in 2011.

The organization consists of:

  • The Republic and Canton of Geneva
  • The City of Geneva
  • The Musée International de l’Horlogerie/International Museum of Horology (MIH) in La Chaux-de-Fonds
  • The Geneva Laboratory of Horology and Microengineering (Timelab)
  • The Edipresse group

With the exception of a special audience prize, only a selected jury of watch professionals are allowed to vote, and price is one consideration. Although still very young, GPHG has become one of the most important prizes in the world of watches. One can compare it with the Academy Awards (“Oscars”) of the U.S. film industry. An Asian Edition is also held.

The way to the winner of the Aiguille d’Or (Golden Pointer) automatically gets a seat in the jury in the following year.

Source – GPHG Wiki

This is probably the first time ever that an Indian designed smartwatch will represent a Swiss company at the awards, which is a matter of pride and immense honour for me. I would once again like to thank Luxius Suisse for this opportunity, and look forward to a successful campaign.

I would love it if you all could check out the device and show us some love 🙂

Thanks

here are the relevant links –

YouTube Video – https://youtu.be/Jcb2JdGCEBQ

 

Leave a comment